What Is On-Page SEO? How To Optimize A Page

Andrew is the Head of SEO at SeoProfy, leading a team of more than 20 experienced SEO specialists. He has been involved in search engine optimization and digital marketing since 2016, gaining hands-on experience across various niches and regions. Andrew possesses strong analytical and strategic skills, particularly in planning SEO strategies for highly competitive projects. Craft high-quality content, expand your backlink profile, and fix your website’s technical issues — SEO Anomaly stay consistent in these actions, and you’ll surely be pleased with the results. If you feel stuck in the SEO labyrinth, you’re always welcome to get in touch with our team so we can guide you through all the issues.

on-page seo

Technical SEO Checklist

on-page seo

Most internet users don’t read the text on a page word by word. Google considers the search intent behind this query as commercial, not transactional, so it ranks pages with this type of content. Although most on-page SEO guides do not deal with keyword research, it is an essential step when creating new content. Five of them linked to other authoritative websites while the other 5 had no outbound links. Multiple internal links on the same page are totally fine for SEO, just make it look natural and don’t go into extremes.

This significantly impacts both user satisfaction and search engine rankings. On-page SEO (aka on-site SEO) is the process of optimizing the content of a webpage for higher rankings in the SERPs. Also known as a meta title, this is the headline of a page that appears on SERPs and one of the main things that audiences will see when browsing. It’s a good practice to include a relevant keyword here if it fits naturally. On-page search engine optimization (SEO) is a set of digital marketing techniques that help your site appear higher on search engine results pages (SERPs). It involves optimizing the content on your web pages to improve their visibility in search results.

on-page seo

Add Proper Internal Links

While ranking in search results without a responsive design is still possible, Google strongly recommends having one. Because more users are on mobile devices, Google followed the logical path and began prioritizing sites with designs that adapt to mobile screens. For more information on building your geotagging SEO strategy, read this.

  • Technical SEO is a term used by marketers to describe advanced SEO practices in the domain of professionals.
  • Ahrefs lowest pricing tier is the Lite plan, which includes access to the broken link checker, backlink analysis, and some basic reporting features.
  • They are like a pitch that convinces the user that the page is exactly what they’re looking for”.
  • Make sure you use a unique title tag for every page to inform search engines and users what each page is about.

on-page seo

Those automatically generated pages can’t be customized at all – no unique title tag, meta description, or content. So, once again, you’re left with a bunch of thin pages offering minimal value to shoppers. However, tags are useful for categorizing blog posts – so if you blog about a range of topics, this isn’t an ideal solution.

on-page seo

It’s things like the technical set-up, your code quality, and user-friendliness. The most crucial thing to remember is that on-page SEO involves elements you can control and change. If Google can’t properly crawl your site, it will struggle to rank it correctly. Fixing crawling errors is one way to optimize your on-page SEO.