Off-Page SEO Checklist: Our Top 8 Tips

Speaking of link exchanges, it’s a practice where you trade links with other websites. In other words, they SEO Anomaly place a link to your site on their page and, in return you place a link to their site on your page. Not only are these easy to set up, but they can also help you gain some quality backlinks in an organic way – all without having to pay for them. Links without the ‘nofollow’ tag – To fight spammy links, search engines introduced what is known as the “nofollow link”. Regarding off-page SEO, links that carry the ‘nofollow’ tag are ignored by search engines and do not influence your rankings.

However, at the same time, it’s also worth noting that we don’t necessarily know how link attributes are perceived by Google on their end. And it means there can be scenarios when a no-follow link is valued equal or even more than a do-follow one based on some other external signals. What all of these link attributes do essentially is give search engines like Google a more contextual understanding of a link, so it can value it based on that. This factor refers to the fact that Google measures the popularity and authoritativeness of a page with respect to the whole web rather than selective pages.

What Is Off-Page SEO?

When users find your content useful and share it, they contribute to increasing your website’s reach and brand authority. Link building is one of the most vital components of off-page SEO. A link from a credible site acts as an endorsement for your website, signaling to search engines that your site is relevant and trustworthy. Promote the event through your website and social media channels.

A lot of it comes down to link building

Make sure these are clear, keyword optimized, and click-worthy to entice visitors to your site. Depending on the amount of characters available, your title tag may also reflect your site structure and hierarchy separated by lines for clarity (e.g., Jane Writer I Blog I My Technology Writing). On-page SEO is one of the three main SEO branches, which include technical and off-page SEO.

It’s not about choosing between on and off-page SEO, that would be like having to choose between a foundation or a roof for your house. On-page and off-page SEO work together to improve your search engine rankings in a complementary fashion. As a rule of thumb, we aim to acquire backlinks from sites with higher DA scores than that of the client’s site. While these links can sometimes be more challenging to obtain, they are far more beneficial in the long run for boosting authority. Meanwhile, the paid version provides you with more details, like the estimated organic traffic that the referring page gets.

Second, a lot of the people who see your videos will search for your brand on Google. This leads to more people talking about, covering, and writing about my brand online. Branded searches are how many people search for your brand on Google. Specifically, I invested a ton of time and money into creating this giant list of email marketing stats. With that, let’s get into the strategies you can use to improve your site’s off-page SEO.

JetRank’s off-page SEO services are backed by advanced analytics and performance tracking, ensuring every strategy is optimized for maximum impact. Regular performance reports keep clients informed and demonstrate the effectiveness of their tailored strategies. For businesses targeting a local audience, local SEO is essential. Local SEO services focus on improving your visibility in local search results, which is particularly important for businesses with physical locations.

Even if they don’t, you still get an unlinked brand mention out of the deal. Visual content is an awesome way to get other blogs to mention your site without needing to rely 100% on blogger outreach. Needless to say, as a guy starting out in a competitive space, having the HubSpot logo next to my logo was a HUGE credibility booster. For example, in the early days of Backlinko, I reached out to HubSpot.

• And to optimize that page, we used the main keyword in the title tag, URL, and a handful of times in the content.
• The Referring Sites report helps identify which websites drive the most relevant traffic, allowing you to target high-performing referral sources for link building and partnerships.
• These days, one of the best and most powerful ways to create backlinks is to engage guest posting services on other authoritative and high-PR blogs.
• On-page SEO is everything you do to your own website in order to improve its position in search engine results.

According to Whitespark, reviews are the second most important ranking factor for Local Pack results, and the fourth most important factor for localized organic results. It’s critical that your name, address, and phone number (NAP) appear consistently across all your citations. Search engines use NAP consistency as a trust signal when ranking local businesses. If your business information is inconsistent, they’ll think you might have moved or closed, which can result in poor local rankings. Not to mention inaccurate business information can confuse customers too.