12-Step Technical SEO Audit Checklist + Free Template

In the example below, you can see the title tags, like “Pellet Stoves – Mobile Home Repair,” outlined in yellow. If you’re looking to save money by only auditing a few of your webpages, don’t. An audit like that only provides your business with a partial view into your SEO strengths and weaknesses. Start with issues that have the biggest impact on your SEO and user experience. Your title tags and meta descriptions are your first chance to impress people in search results. Schedule monthly checks to catch harmful links before they tank your rankings.

Turnaround time

If you don’t have any or your content is lacking, our editorial team can help to beef-up your content assets. Our expert SEO audit team conduct a thorough site audit, identify problems, diagnose issues, and deliver precise, specific remedial recommendations. A post-audit phone consultation and walk-through is also included in each option. For each of the ranking components that we analyze, we then provide specific action items to fix what’s wrong, along with industry best practices to help you on your way. You can schedule a weekly technical SEO audit and our Site Audit tool will automatically start crawling your website. For example, a well-optimized blog post can be shared across social media platforms to drive immediate engagement, while SEO efforts promote long-term visibility in search results.

The results you get will vary based on which option you choose. Goals and budgets are often a factor when it comes to which option a company chooses (using tools or hiring a consultant or agency). People who wish to make a blogging career usually believe that popularity and good writing skills are enough for a success. Next, you need to make sure that your content is popular among readers and other bloggers.

• Now that we’ve ensured your site is crawlable and technically sound, it’s time to scrutinize your content and on-page elements.
• In HTML, you can use H1-H6 subheaders to provide some structure and hierarchy to your pages.
• A Local SEO audit will analyze your website’s organic visibility as it pertains to a specific region.
• It is essential that your URLs are cleanly formatted, concise, and incorporate target keywords whenever logical.
• Your company has decided that SEO is worth pursuing and needs to determine the initial investment necessary to begin the discovery phase.

Checking site speed beyond Core Web Vitals

Use Google Search Console’s Page Index Coverage report to see which pages are not being indexed and why. The second step is to search for your brand name on Google and review the results. After about three or four working days, we received a message back from Google saying that the reconsideration request was successful. The client was very relieved to see the green “tick” and “no issues detected” under the Manual Actions report of their Search Console account once again. When you are hit by a penalty, don’t just fix the surface-level things after a penalty.

Run the website URL through a site audit tool.

To put this into perspective, when we do a professional SEO audit, we manually check a long list of items that help us discover SEO issues. This can take hundreds of hours over 10 weeks as part of a six-month program. With countless variables in the search engine algorithms, a free audit is usually of minimal value and seldom proves the value of the SEO agency.

They look at keywords your website ranks for in search results, as well as your site traffic from those keywords. High-quality content keeps readers engaged and signals to search engines that your page is valuable and deserving of higher rankings. Use Semrush’s Site Audit tool to identify crawled pages and the issues that might be blocking search engines from accessing them effectively. For example, a technical SEO audit helped BetterVet, a mobile veterinary service, fix critical site errors affecting the crawling and indexing of their content. With a technical site audit, you can check how easily search engines can access, crawl, and index your pages. So basically SEO audits help you assess your website’s ability to appear in search engine results pages.

The quickest way to check if your site is indexed is with a simple site search. You could say this process acts as an overall evaluation of a website’s “health” in search. SEOptimer is better than other Website SEO Checkers through it`s super fast SEO analysis execution, JavaScript rendering and breadth of features. Understand any site’s backlink profile and discover link building opportunities.

• Duplicates – if multiple pages share the same title or meta description, rewrite them to be distinct. The Raven study found 22% of page titles were duplicates and 17% of meta descriptions were duplicate across sites crawled . Fixing these can improve your click-through SEO Anomaly rates and avoid confusing Google.